Africa: Africa Communication Profile
2013/10/13
The use of digital media is still in its infancy in Africa while suitable broadband infrastructure on the continent is evolving. However, significant improvements in national and international fibre infrastructure and the emergence of wireless broadband access and third-generation (3G) mobile systems in recent years are now bringing the Internet to a wider part of the continent’s close to one billion population, and this is opening the way to advanced online applications and services and a convergence of telecommunications with digital media.
Requiring relatively little bandwidth, VoIP Internet telephony was the first application in this converging environment. Beginning in 2004, its use has been liberalised in many key markets in Africa but remains restricted in others. IPTV services have emerged since 2006 and now exist in at least eight African countries. With mobile penetration above 50% across the continent in 2010 and near or above 100% in key markets, mobile TV services are also available in a number of countries.
Besides communication, information and entertainment, the Internet also holds the potential to bring vast improvements in other key areas where Africa lags behind most of the rest of the world: governance, trade, health and access to education. Besides some Indian Ocean island nations, the relatively wealthy North African countries are the most advanced in the areas of e-government, e-health and e-education, but there are also some notable initiatives in sub-Saharan Africa. E-commerce and m-commerce applications are enabling African businesses to compete more effectively in the global marketplace.
South Africa is the leading market on the continent where digital media have reached a level of development to foster an associated advertising and marketing industry. The country is also making a significant contribution globally towards the growth of social networking portals. It has more Twitter users than countries like Japan, China, Spain and the Netherlands, and the number of South African Facebook users is more than doubling every year, making South Africa one of the fastest growing markets worldwide.
Internet Usage Statistics for Africa
( Africa Internet Usage and Population Stats )
INTERNET USERS AND POPULATION STATISTICS FOR AFRICA |
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AFRICA REGION |
Population |
World |
Internet Users, |
Penetration |
Use Growth |
% Users |
---|---|---|---|---|---|---|
Total for Africa |
1,037,524,058 |
15.0 % |
118,609,620 |
11.4 % |
2,527.4 % |
5.7 % |
Rest of World |
5,892,531,096 |
85.0 % |
1,976,396,385 |
33.5 % |
454.4 % |
94.3 % |
WORLD TOTAL |
6,930,055,154 |
100.0 % |
2,095,006,005 |
30.2 % |
480.4 % |
100.0 % |
NOTES: (1) Internet Usage and Population Statistics for Africa are for March 31, 2011. (2) CLICK on each region for detailed data for individual regions. For help and definitions see the site surfing guide. (3) Population numbers are based on figures from the U.S. Census Bureau. (4) The Internet usage numbers come mainly from data published by WWW , ITU, the Nielsen Company, and other trustworthy local sources. |
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