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Malaysia: The international licensing deal calls for first branded 20th Century Fox resort

2015/11/12

Al Ahli Holding Group (AAHG) in an international licensing partnership with Twentieth Century Fox Consumer Products, announced today plans to build a Fox-branded theme park and resort in Dubai. This will be the second 20th Century Fox World theme park and the initial Fox-branded resort. The transaction allows for a roll-out of up to three additional Fox-branded resorts in territories outside Dubai.

28303720th Century Fox World, Dubai, an immersive entertainment destination, will encompass themed lands featuring incomparable attractions, rides and retail outlets that will bring to life the studio’s iconic film and television franchises. The licensing partnership with AAHG as well calls for the creation of the world’s initial Fox-branded resort, where themed rooms and dining opportunities will offer visitors a luck to further immerse themselves in the entertainment brands and rich history of 20th Century Fox.

Highlights of 20th Century Fox World, Dubai will include:

Theme park consisting of themed lands and attractions based on Fox properties, inclunding, Ice Age, Rio, Planet of the Apes, Aliens, Predator, Night at the Museum and Titanic, The Simpsons and Sons of Anarchy.
A broad attraction mix, ranging from media-based dark rides to thrill rides that will tell new stories based on Fox film and television brands.
A themed retail street featuring incomparable shopping and dining based on Fox properties.
The world’s initial Fox-themed resort hotel.

“20th Century Fox World, Dubai is the second Fox theme park destination and marks an significant step forward in our world theme park strategy. Fox World will be a world-class destination that will help fuel Dubai’s emergence as a world tourism destination,” said Jeffrey Godsick, President of Twentieth Century Fox Consumer Products. “This park builds on the foundation being laid by 20th Century Fox World, Malaysia, currently under construction.”

Mohammed Khammas, CEO of Al Ahli Holding Group said, “AAHG’s history in the genre of entertainment is replete with successful partnerships with top motion picture studios. We pride ourselves in considerate the pulse of the audience and catering to it with novel and breakthrough projects.”

“Fox’s rich history of great entertainment-based intellectual properties from movies, television shows and animation concepts will help us spearhead this project and add price to our new offering in the world entertainment space. As part of our international transaction with Fox, we look forward to building these attractions and resorts globally starting with Dubai as the initial location and additional Fox branded resorts that we hope to open across other territories someday,” added Khammas about AAHG’s transaction with Fox.

“We are thrilled to partner with Al Ahli Holding Group on this exciting project,” said Greg Lombardo, Senior Vice President of World Live and Location Based Entertainment for Twentieth Century Fox Consumer Products. “20th Century Fox World, Dubai will provide an ongoing platform for immersive brand engagement with our consumers from around the world, inclunding key international markets of Europe, Russia and China.”

“The synergy created by AAHG’s partnership with Fox will enable 20th Century Fox World, Dubai to offer the consumers in the Middle East and world tourists visiting Dubai to experience world-class facilities with incomparable attractions and retail outlets that will take themed entertainment to a different level,” said Manoj Aheeray, Director of Investment and Strategy for AAHG.

20th Century Fox World Dubai is slated to open in 2018, Design and Production services are being provided by Rethink Leisure & Entertainment.

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