Europe > Northern Europe > United Kingdom > Virgin Media creates UK’s first WiFi Street

United Kingdom: Virgin Media creates UK’s first WiFi Street

2015/11/13

The unlimited WiFi service is available to residents, businesses and visitors passing through the centre of Chesham – and even covers part of Lowndes Park, Chesham’s 36 acre park space. The new network can provide speeds of up to 166Mbps and will be delivered using cutting edge technology with connectivity delivered directly from Virgin Media’s street cabinets and the UK’s first ever Smart Pavement.

Users will easily be able to connect by selecting ‘Virgin Media WiFi’ from within the settings on their device. The pilot is available to all 21,000 residents and businesses of Chesham.

“It’s great that our customers have access to Virgin Media’s public WiFi both in and outside our salon,” said Martin Parkes, local business owner and spokesperson for The Better Chesham Group. “We’re a very unique high street with many independent shops so we don’t have the IT infrastructure that big chains benefit from. This will hugely help levelling the playing field and will hopefully bring more people to Chesham too.”

Chesham Town Councillor Fred Wilson (pictured) added: “I am delighted that we’ve been able to bring a UK first to Chesham with Virgin Media’s ultrafast WiFi, helping local people and businesses get online. Efficient connectivity is pivotal to running businesses today and I am proud we are part of a project which is crossing new boundaries.”

Virgin Media chose Chesham as their place to pilot the scheme as the local authority is innovative and actively engaged with the local people in trying to find ways to enhance the area for both residents and businesses. Chesham is demographically representative of the UK population as a whole and is of a size that allows a quick deployment of services across the whole town, rather than specific locations.

Gregor McNeil, managing director of consumer at Virgin Media, said: “Not only is this the first time we’ve built metropolitan WiFi directly from our street cabinets, it is also the UK’s first deployment of a WiFi connected pavement. It is literally public WiFi under your feet. We want to build more networks like this across the UK and encourage more forward-thinking councils just like Chesham to get in touch.”

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