Asia > South-Eastern Asia > Malaysia > The international licensing deal calls for first branded 20th Century Fox resort

Malaysia: The international licensing deal calls for first branded 20th Century Fox resort

2015/11/12

Al Ahli Holding Group (AAHG) in an international licensing partnership with Twentieth Century Fox Consumer Products, announced today plans to build a Fox-branded theme park and resort in Dubai. This will be the second 20th Century Fox World theme park and the initial Fox-branded resort. The transaction allows for a roll-out of up to three additional Fox-branded resorts in territories outside Dubai.

28303720th Century Fox World, Dubai, an immersive entertainment destination, will encompass themed lands featuring incomparable attractions, rides and retail outlets that will bring to life the studio’s iconic film and television franchises. The licensing partnership with AAHG as well calls for the creation of the world’s initial Fox-branded resort, where themed rooms and dining opportunities will offer visitors a luck to further immerse themselves in the entertainment brands and rich history of 20th Century Fox.

Highlights of 20th Century Fox World, Dubai will include:

Theme park consisting of themed lands and attractions based on Fox properties, inclunding, Ice Age, Rio, Planet of the Apes, Aliens, Predator, Night at the Museum and Titanic, The Simpsons and Sons of Anarchy.
A broad attraction mix, ranging from media-based dark rides to thrill rides that will tell new stories based on Fox film and television brands.
A themed retail street featuring incomparable shopping and dining based on Fox properties.
The world’s initial Fox-themed resort hotel.

“20th Century Fox World, Dubai is the second Fox theme park destination and marks an significant step forward in our world theme park strategy. Fox World will be a world-class destination that will help fuel Dubai’s emergence as a world tourism destination,” said Jeffrey Godsick, President of Twentieth Century Fox Consumer Products. “This park builds on the foundation being laid by 20th Century Fox World, Malaysia, currently under construction.”

Mohammed Khammas, CEO of Al Ahli Holding Group said, “AAHG’s history in the genre of entertainment is replete with successful partnerships with top motion picture studios. We pride ourselves in considerate the pulse of the audience and catering to it with novel and breakthrough projects.”

“Fox’s rich history of great entertainment-based intellectual properties from movies, television shows and animation concepts will help us spearhead this project and add price to our new offering in the world entertainment space. As part of our international transaction with Fox, we look forward to building these attractions and resorts globally starting with Dubai as the initial location and additional Fox branded resorts that we hope to open across other territories someday,” added Khammas about AAHG’s transaction with Fox.

“We are thrilled to partner with Al Ahli Holding Group on this exciting project,” said Greg Lombardo, Senior Vice President of World Live and Location Based Entertainment for Twentieth Century Fox Consumer Products. “20th Century Fox World, Dubai will provide an ongoing platform for immersive brand engagement with our consumers from around the world, inclunding key international markets of Europe, Russia and China.”

“The synergy created by AAHG’s partnership with Fox will enable 20th Century Fox World, Dubai to offer the consumers in the Middle East and world tourists visiting Dubai to experience world-class facilities with incomparable attractions and retail outlets that will take themed entertainment to a different level,” said Manoj Aheeray, Director of Investment and Strategy for AAHG.

20th Century Fox World Dubai is slated to open in 2018, Design and Production services are being provided by Rethink Leisure & Entertainment.

Share the post "The international licensing transaction calls for initial branded 20th Century Fox resort"

Related Articles
  • Why Malaysian Universities Are Performing Poorly

    2016/03/20 Malaysian public universities have dropped in the Times Higher Education University Rankings over the last few years. Universiti Kebangsaan Malaysia (UKM) made 87th position in 2013, but as at 2015, no Malaysian university made the top 100 Asian rankings. Malaysian public universities have as well shown mixed results in other rankings like the QS rankings, where three Malaysian universities had slight rises in their rankings, while Universiti Teknologi Malaysia (UTM), Universiti Kebangsaan Malaysia (UKM), International Islamic Universiti Malaysia (IIUM), and Universiti Teknologi MARA (UiTM), all slipped in rankings from previous years. No Malaysian university made the top 100, According to the QS ranking profiles, Malaysian universities have lost significant ground in academic reputation and tend to be weak in research, where no Malaysian university reached the top 400.
  • Malaysia's GDP Growth Moderates In Q4

    2016/02/18 Despite a faster pace of increase in household spending and exports, Malaysia's economic increase moderated in the fourth quarter on slower investment increase. Gross domestic product climbed 4.5 % year-over-year in the fourth quarter, slower than the 4.7 % expansion in the previous quarter, figures from the Department of Statistics showed Thursday. Nonetheless, the increase rate exceeded the 4.1 % increase expected by economists.
  • Malaysia Exports contraction moderates in November,

    2016/01/17 Exports in USD terms fell 15.5% in annual terms in November, following the 18.4% contraction tallied in October. The contraction was additional severe than analysts had expected and marks the lowest figure in nine months. The result marks 14 consecutive months of contraction, as world request for key Malaysian exports dwindles, and the MYR loses ground against the USD. Meanwhile, imports declined 16.5% in November, which was a less severe contraction than the 20.8% fall recorded in the previous month. The trade balance narrowed from a USD 3.0 billion surplus in October to a USD 2.3 billion surplus in November. The 12-month moving sum of the trade balance fell from USD 25.6 billion to USD 24.6 billion in November. The 12-month figure has been falling steadily since the middle of last year and indicates that declining oil and gas exports have not been completely offset by manufacturing exports.
  • Malaysia Airlines pilot realises plane is flying in the wrong direction after 8 minutes

    2016/01/06 t was only eight minutes into a Malaysia Airlines flight that took off from a New Zealand airport at the same time as the pilot realised something was wrong. It was heading in the wrong direction. Flight MH132 took off from Auckland airport to Kuala Lumpur on Christmas Day and was going south towards Melbourne, the New Zealand Herald reported. The pilot was curious as to why the plane, which left at 2.23am on Friday, was not taking a additional direct route to the Malaysian capital and contacted air traffic controllers in Auckland to ask why.
  • Global growth will be disappointing in 2016: IMF's Lagarde

    2016/01/02 World economic increase will be disappointing next year and the outlook for the medium-term has as well deteriorated, the chief of the International Monetary Fund said in a guest article for German newspaper Handelsblatt published on Wednesday. IMF Managing Director Christine Lagarde said the prospect of rising interest rates in the United States and an economic slowdown in China were contributing to uncertainty and a higher risk of economic vulnerability worldwide. Added to that, increase in world trade has slowed considerably and a decline in raw material prices is posing problems for economies based on these, while the financial sector in a lot of nations still has weaknesses and financial risks are rising in emerging markets, she said.