Europe > Western Europe > France > Emirates as Official Partner of the Roland Garros tournament

France: Emirates as Official Partner of the Roland Garros tournament

2013/05/02

Emirates, one of the world’s fastest growing airlines and Roland Garros have announced a five-year agreement appointing Emirates as Official Partner of the Roland Garros tournament® starting with the 2013 edition from May 21st to June 9th, 2013.

The announcement was revealed today by Tim Clark, President Emirates Airline and Jean Gachassin, President of the French Federation of Tennis, during a press conference held in Roland Garros Stadium in Paris.

“Appropriately named next famed French aviation pioneer and tennis supporter, Roland Garros, this tournament is a natural extension of our existing tennis sponsorship portfolio. Watched by millions around the globe this acclaimed clay court championship is the perfect platform with which to align our brand,” said Mr. Clark.

“The world following for tennis is extensive. You don’t have to play tennis to be a fan of and appreciate the dedication needed to be one of the world’s best players. It is our own appreciation of this sport that has been the catalyst behind our various world tennis sponsorships, inclunding two of the Grand Slam tennis events.”

“We are particularly delighted and as well proud to welcome an international brand such as Emirates amongst our official partners,” said Jean Gachassin, President of the French Federation of Tennis. “The arrival of Emirates fits in perfectly with our development and partnership strategy of aiming to expand our world reach. And of course what better association, between the French Open which is named next Roland Garros a pioneer in the world of aviation – and one of the world’s foremost airlines.”

As part of the partnership, Emirates will benefit from significant branding of the Centre court Philippe-Chatrier, inclunding panels on competition courts. In addition to a private lounge for Emirates guests at the Roland-Garros Village and boxes along the courts, Emirates will as well have a dedicated area to welcome the general public in the RG Lab, the popular Fan Zone area.

Emirates’ sponsorship of Roland Garros is the airline’s third tennis sponsorship in Europe next the Internazionali BNL d’Italia (Italian Open) announced last year and the Barcelona Open revealed in March 2013.

Other major tennis competitions sponsored by Emirates around the world include; the US Open, the Rogers Cup, BNP Paribas Open and the Dubai business Free Tennis Championship. Emirates is as well the Official Airline of the ATP World Tour and sponsor of Emirates ATP rankings.

In France, Emirates has been the shirt sponsor of current league leaders Paris Saint-Germain (PSG) since 2006 and has sponsored the Alstom Open since 2010.

Emirates currently offers 32 weekly flights to France, with 20 flights per week from Paris inclunding a double daily A380 service, a daily flight to Nice and five flights per week to Lyon. With 200 aircraft in its fleet, Emirates currently flies to 132 destinations in 77 nations.

Related Articles
  • French farmers block imports from Germany and Spain

    2015/07/28 French farmers have been trying to block farm products coming in from Germany and Spain since Sunday evening (26 July) as part of a wider turmoil against falling prices. Farmers have used trucks to block six routes from Germany to prevent trucks with agricultural products coming in, French news agency AFP reported Monday. “We let the cars and everything that comes from France pass,” said Franck Sander a representative of a farmers' union, who noted that around one thousand farmers participated in the turmoil.
  • Visit by François Hollande to Angola

    2015/07/07 The visit by the President of France, François Hollande, to Angola resulted in the signing of letters of intent to order hundreds of millions of euros of shipbuilding and infrastructure construction from French companies. These agreements were reached during the Angola/France business forum, which was attended by dozens of businessmen from both nations, one of which was between French company Ecoceane, specialised in construction of anti-marine pollution vessels, and Angola’s LTP Energy. The two companies will form a consortium for the supply of nine anti-pollution vessels to oil companies operating in Angola, with an estimated cost of US$50 million (45 million euros).
  • Renault factory in Morocco stirs controversy in France

    2015/07/01 The grand opening of Renault factory in Morocco on Thursday stirs controversy in France. The new facility was opened in Tangiers and is aimed at producing new “low cost”models directed to Europe and Africa. With the approaching presidential elections, the issues was addressed by a lot of politicians. The former French Industry Minister Christian Estrosi accused the CEO of Renault-Nissan of “not keeping his commitments vis-à-vis the French national.” No. 2 in the National Front, Louis Aliot,spoke about a “scandal” resulting from “absolutely crazy system.”
  • Signing of agreement to set up PSA Peugeot Citroen plant in Morocco

    2015/06/25 HM King Mohammed VI of Morocco chaired, on lat Friday in Rabat, the signing ceremony of an agreement between Morocco and French group PSA Peugeot Citroen providing for the setting up of an automobile factory in the integrated industrial platform "Atlantic Free Zone" in the region of Gharb Chrarda Bni Hssen. Next highlighting the positive results of the automobile industry as the initial exporting sector in Morocco in 2014, Minister for Industry, Trade, Investment and Digital Economy Moulay Hafid Elalamy said that the new plant reflects the trust that Morocco enjoys part leading car manufacturing groups.
  • The Troika’s proposition of cash-for-reform rejected by Greece

    2015/06/07 The Troika’s proposition of cash-for-reform rejected by Greece was negotiable and if Athens wanted to seek consensus, it should come up with an alternative option to a cut in pension benefits, France’s finance minister said on Saturday. “No one ever said - neither the [lending – Ed.] institutions nor the [euro zone – Ed.] nations - that it was take-it-or-leave-it, that it was an ultimatum,” Michel Sapin told Reuters on the sidelines of a ruling Socialist Party congress. Sapin agreed the long-conducted negotiations could fail over the issue of pensions. However, he stressed that Greek government’s arguments were legitimate and urged it to seek new alternatives.