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Retail in Southern Asia
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IBM Social Sentiment Index on consumer shopping preferences in India
INDIA, 2013/12/16 Smartphones, laptops, bikes and SUVs topped consumer's wish lists for this holiday season, as tracked by the new IBM Social Sentiment Index on consumer shopping preferences in India. IBM found that style and design along with price accounted for the majority of the social buzz at the same time as it comes to purchasing preferences, indicating Indian consumers shift from being highly price conscious. In the era of Large Data, with the continued explosion of blogs, online forums and other social media channels, social listening analyzes unfiltered attitudes and actions, distinguishes between sincerity and sarcasm and even predicts trends as they surface online.
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