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Tourism in New Zealand

  • Prime Minister and Tourism Minister John Key

    NEW ZEALAND, 2014/12/17 Prime Minister and Tourism Minister John Key says the Government’s investment in tourism is paying off with New Zealand voted the top country in the 2014 Telegraph Travel Awards, for the third year in a row. Almost 90,000 people responded to the survey, making it the biggest survey of its kind. New Zealand headed off the Maldives and South Africa to win the “favourite country” category. New Zealand as well won the category in 2012 and 2013.

  • Chief Executive of Tourism New Zealand Kevin Bowler

    NEW ZEALAND, 2014/03/25 Chief Executive of Tourism New Zealand Kevin Bowler says Tourism 2025 has brought the industry together and has forged a shared vision for where it wants to get, and how, with a collective focus, it can get there. “Tourism New Zealand has agreed to align its business plan with the in general direction set out in Tourism 2025,” Bowler says, adding that the industry has turned a corner with the release of “Tourism 2025 – Growing Price Together/Whakatipu Uara Ngatahi” and its aspirational goal to reach a price of $41 billion by 2025. “It is appropriate that this is a framework for alignment, rather than just a inventory of operational tactics, as there aren’t a lot of silver bullets at the same time as it comes to achieving the increase we’re aspiring to achieve,” Bowler continued.

  • The tourism industry has set itself a new challenge as it launches a plan to boost the price it brings to the economy.

    NEW ZEALAND, 2014/03/24 The tourism industry has set itself a new challenge as it launches a plan to boost the price it brings to the economy. Tourism 2025 is being launched on Monday. It aims to almost double the all of money the industry contributes to the economy to $41 billion over the next decade. Tourism Industry Association chief executive Martin Snedden said the plan is to unite tourism operators under a set of goals. The biggest of those will be how to extract additional price from tourists.

  • New Zealand’s most peculiar case for tourism

    NEW ZEALAND, 2013/10/30 Additional often than not, a government official is appointed to lead a country’s travel and tourism industry as either tourism minister or tourism secretary without having had prior experience in the industry. From my experiences in interviewing tourism ministers, I have found that a person with some degree of experience in travel and tourism tends to do better than someone who doesn’t. New Zealand is the majority convincing evidence for this. Did you know that the prime minister of New Zealand, John Key, is as well the country’s tourism minister? New Zealand has been garnering major media mileage as the home of “Middle Earth” in the Lord of the Rings and Hobbit movies. But, Prime Minister Key, according to Gregg Anderson, New Zealand Tourism’s general manager for long-haul markets, has as much to do with the success New Zealand Tourism has been reaping of late.

  • Tourism New Zealand introduces International Business Events Team

    NEW ZEALAND, 2013/10/08 Tourism New Zealand has completed its primary recruitment for the International Business Events team with two additional key market appointments. Helen Bambry has been appointed as Business Events Manager Australia, based in Sydney while Cristina McLauchlan has been appointed as Business Events Manager South & South East Asia, based in Singapore. Helen joins Tourism New Zealand from Millenium Hotels & Resorts where her most recent role has been Sales Manager, Conferences & Incentives at Millennium Hotels & Resorts’.

  • New Zealand South Otago trying to push as a tourism destination

    NEW ZEALAND, 2013/08/11 South Otago lies in the south east of the South Island of New Zealand. As the name suggests, it forms the southernmost part of the geographical region of Otago. The exact definition of the area designated as South Otago is imprecise, as the area is not defined in geopolitical or administrative terms, but rather by the area's topographical features and the similarity of its communities. In general, it encompasses some 8,000 km² (3,100 sq mi) and has a people of approximately 20,000, but these figures vary according to the various definitions of South Otago's boundaries.

  • Chinese Flyers Buoy New Zealand Tourism's `Asian Growth Burst'

    NEW ZEALAND, 2011/02/10 Chinese tourists to New Zealand surged the majority in eight years in 2010 while European and U.S. arrivals fell, encouraging the country to woo additional visitors from the world’s fastest growing economy. The number of Chinese visitors rose by 20,450 from a year formerly in 2010, the biggest increase since 2002, according to Statistics New Zealand figures published today. Arrivals from Japan, Korea and India as well increased. China Southern Airlines Co’s start of direct flights to Auckland in April may bolster New Zealand’s tourist industry, which is the second-biggest exporter next dairy. Auckland International Airport Ltd., the country’s major, expects to add additional flights to and from China this year to meet rising request.

  • New Zealand Tourism Report Q4 2010

    NEW ZEALAND, 2010/01/18 New Zealand, which consists of major islands – the North and South Islands – and a number of smaller islands, is known for its natural beauty, culture, rugby and ecotourism. The country’s marketing slogan, ‘100% Pure New Zealand’, has been in use for the last 10 years.
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