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Tanzania: Tanzania Tourism Profile 2012






Tanzania Tourism Profile 2012

Analyse of the sector 30/11/2010
Travel and Tourism Gets Boost from Government Campaigns
Since gaining independence from Britain in 1961, Tanzania has made significant progress in improving its travel and tourism. Thanks to government support, travel and tourism has grown over the years to become the country’s largest foreign exchange earner, accounting for 17% of national GDP. The government, through the Tanzania Tourism Board (TTB), is actively promoting the nation as an attractive tourism destination through media outlets around the world. Advertising campaigns promoting the country’s tourism attractions are aired on major North American television networks such as CNN and ABC News. The Tanzanian Government is also participating in leading travel and tourism trade fairs in a bid to showcase its travel and tourism products globally. These campaigns have helped to attract more inbound tourists to Tanzania and the continuation of this situation will further promote the country as an attractive destination for future inbound tourists.
Cultural Tourism on the Rise With New Strategies
Cultural tourism has great potential to become a major part of travel and tourism in Tanzania. Cultural tourism is reportedly growing in many parts of the country as a result of more organisations coming up with new strategies in order to maximise the popularity of cultural tourism. A decade ago there were only three recognised cultural tourism spots in Tanzania; today the nation boasts no fewer than 24 cultural tourism sites.
Due to this increase, programs aimed at promoting the sale of local cultural products in local and foreign markets have been introduced. In order to support and strengthen the importance of cultural tourism within the country, the TTB has also included cultural tour packages as part of its promotion of travel and tourism. It has also made plans to employ more officers in travel and tourism with a view to strengthening cultural tourism activities.
New Hotel Developments Filling the Gap in the Hospitality Industry
With just a few weeks left until the kick-off of the 2010 FIFA World Cup in South Africa, Tanzania has been gearing up to host a large number of visitors and also some of the teams participating in the tournament. In order to cash in on this event, much tourism and hospitality infrastructure has been refurbished and upgraded to meet international standards. In addition to this, several new hotels have been built, while many more are still under construction. Some of the newest players on the Tanzanian hotel scene include Kempinski AG, Doubletree by Hilton, Holiday Inn, and Serena Hotels. The presence of these company’s hotels will contribute to the development of Tanzania’s economy and in turn, add to the country’s increasing global appeal as a holiday destination.
Upgrade of Major Airports Attracting International Airlines
Air transportation in Tanzania has recently received a major boost from the expansion of runways as well as the upgrade of air passenger services at several airports throughout the country. Some of the new services for passengers who use the country’s three international airports include self-service check-in, baggage reconciliation, up-to-date flight information displays and other major improvements. The refurbishment of airports and the introduction of new passenger transport services have led new foreign and international air carriers to consider Tanzania as a potentially beneficial new destination. Egypt Air has recently re-launched flights between Tanzania and Egypt. Other major airlines planning to fly to Dar es Salaam in the near future include Qatar Airways and Turkish Airlines.
Bright Prospects for Travel and Tourism Growth
Travel and tourism in Tanzania remains relatively untapped despite the unique beauty that the country has to offer. After a difficult 2009 due to the effects of the global recession, travel and tourism is poised to record huge growth in Tanzania, driven by the development of travel and tourism infrastructure as well as government efforts to strengthen the country’s position on the global travel and tourism map. Greater focus is likely to be placed upon new, emerging markets such as India, China and Russia, while also targeting core European and North American markets. Participating in international trade fairs and exhibitions will also facilitate travel and tourism growth in the country. In order to counteract the effects of the global recession on its travel and tourism, Tanzania will be able to capitalise on the low pricing of its hospitality services.