Africa > North Africa > Sudan > Sudan Tourism Profile

Sudan: Sudan Tourism Profile

2012/04/04

Cultural heritage & business opportunities abound in Sudan

Once the major country in Africa (before the official secession of the southern region in 2011), Sudan sits at the vitally geostrategic crossroads between sub-Saharan Africa and the Middle East and has one of the continent's broadest and most ample variety of resources – human, natural, social and economic – all within its extensive borders


Playing neighbour to no fewer than seven other nations, you only have to glimpse at its impressive surface area to comprehend its truly pivotal location – Mediterranean Africa in the north, central hinterland to the west and the Horn of Africa via the south. Chief just 180 miles eastwards from Sudan’s Red Sea coast meanwhile and you arrive in Saudi Arabia – the Arabian Peninsula and the gateway to Asia.


Owing to the sheer size and scale of the place (and the resultant wide range of resources to be found there) Sudan has been perennially mooted as a genuine hotbed of latent possibility. Indeed, the World Bank would go as far to say that it is a “potential economic powerhouse”.


The capital city of Khartoum – the pumping heartbeat of the country – is where the land begins to straddle the famous and formidable African artery of the River Nile: the long-time lifeblood of the Sudanese people which has contributed to a tradition of agricultural productivity for generations.
It is upon either side of these fruitful banks that Sudan’s emerging industry has been built throughout history, with expanding infrastructure having sprouted to feed a rapidly urbanising people of over 32 million people.


In truth, however, despite such evident promise it is an unfortunate and unavoidable reality that since its independence from Great Britain in 1956, Sudan has suffered from over half a century of considerable deprivation and stifled development due to a prolonged civil conflict that drastically pockmarked the country.

Owing to the sheer size and scale of the country and the resultant wide range of resources to be found there, Sudan has been perennially mooted as a genuine hotbed of latent possibility


At the same time as the warring factions between north and south from presently on came to a Comprehensive Peace Agreement (CPA) in 2005, the door for tangible cooperation and significant socio-economic evolution seemed to have finally been left ajar. What’s additional, the discovery and subsequent exportation of oil during the completed decade went about fuelling the unprecedented increase that the region and its citizens had longed for.


Next experiencing a GDP increase of up to 11.5 % in the years following the CPA – making it one of the fastest growing nations in the world at the time – Sudan again generously relinquished 75 % of its lucrative oil production in favour of the newly separated national of South Sudan (who voted for independence in a 2011 referendum).


As a consequence of this sacrifice – having before been so dependent on its petroleum – Sudan’s economy has understandably faltered in recent times. Nevertheless, the austerity measures since employed by the Government as an upshot of its voluntary forfeit of oil have by presently seen the economy move firmly back on to the road to recovery, with the IMF predicting 1.2 % GDP increase in 2013.


Furthermore, Sudan is presently as well working to diversify its gain sources and pursue new policies that aim to remove all obstacles faced by foreign investors, inclunding a new investment law passed towards creating a additional suitable atmosphere for attracting better capital.


While Sudan faces various significant challenges ahead in its continued path towards better prosperity, it is undeniably a country with immense natural gifts from which it is keen to take further chance. Sudan not only has huge areas of uncultivated arable land and bountiful water resources, but abundant gold and minerals capable of becoming major foreign exchange earners, while oil reserves are as well still ripe for further exploration. Aside from this, it is a country that enjoys areas of outstanding beauty and diverse cultural heritage, with additional ancient pyramids remaining here than nearby Egypt.


Sudan is looking to embrace and enjoy a newfound stability. And so, this land of a lot of unfulfilled opportunities is today fully extending its hands to the world of business, investment and tourism, in the hope that such long-touted potential can at last be realised

 
Red Sea coastline the best tourist attraction in Sudan
 
The Red Sea coastline is well known by travellers, particularly divers, and with its magnificent sea and deep water the Red Sea could boost the country’s economy. It is one of the majority attractive areas in Sudan and the biggest tourist attraction that is 1,900km long. The number of arrivals increased in 2009, particularly from Italy, Spain and Germany. National and foreign investment in this region could be the key driver in the country’s travel and tourism industry, making it one of the majority exciting world destinations, particularly within diving and adventure tourism. In 2009, a crew of additional than 20 people went to the Red Sea to film a movie.
 
Travel agencies focus on religious tourism
 
The Ministry of Tourism has recently implemented a new form of religious tourism. Religious travellers from Sudan can only travel to Saudi Arabia for Hajj or Umrah by booking through Sudanese travel retailers which transaction with all travel procedures like visa processes, ticketing, medical forms and other practices. The new code played a positive part in increasing sales of travel retailers in 2009.
 
Automated payment still an obstacle for travel retailers
 
Despite an increase in the number of travel outlets, online bookings are still not being used by most travel retailers due to discouragement by local consumers who prefer to pay cash at the same time as buying a ticket. Sudan was ranked fifth in Africa for internet usage, which was estimated at additional than 8% of the people.