Africa > West Africa > Senegal > Senegal Tourism Profile

Senegal: Senegal Tourism Profile

2012/07/21

Travel and tourism is vital for economic development

Senegal has established itself as of Africa’s most inviting tropical destinations. Its travel and tourism industry has grown over the years to become of the major drivers of the country’s economy, providing employment in amount the areas where it has developed. Along with fishing, the industry is the major source of foreign exchange for the country. Due to the significant role played by travel and tourism in Senegal’s economy, the government is committed to establishing the industry as part of its strategy to accelerate economic increase in the country. It has embarked on a number of strategies with the aim of boosting the development of travel and tourism, and as well increasing the in general competitiveness of the industry. If properly managed, the travel and tourism industry may overtake fishing to become Senegal’s top currency earner.
 
Lifting the bar for infrastructure development
 
Although Senegal is still of West Africa’s major tourist destinations, the country’s ageing and dilapidated infrastructure has been an impediment to increase in the travel and tourism industry. Years of inappropriate reform in infrastructure development has resulted in a lack of investment in the transportation network and travel accommodation throughout the country. The government has realised the benefits of travel and tourism to the economy, and is determined to develop and improve the industry’s run-down infrastructure. In conjunction with development agencies such as the African Development Bank, it has been hosting a number of investment forums to woo foreign private investors to the country. The government has embarked on numerous projects to boost transportation, and has prioritised the construction of a new international airport at Diass, a sea port and a toll highway. Through these actions, Senegal may become a sub-regional hub in the transportation market.
 
Insecurity and high taxes negatively affect the travel retail market
 
Senegal’s travel retail market is negatively affected by high taxes, inclunding insecurity in the southern Casamance region, which was once the centre of Senegalese tourism infrastructure investment. While the world financial crisis slowed down sales in travel retail, the market was hardest hit by simmering rebellion in Casamance, giving the once top tourist region a bad name. Despite a peace transaction in 2004, this region has remained relatively unsafe, largely due to bandits and continuing rebellious activities. There is as well the problem of high taxes, which has made a lot of Senegalese tour packages very expensive. While competitors in Morocco and Tunisia pay about 5.5%, hoteliers in Senegal pay 18.0% VAT. This has made the country a less attractive destination, as a lot of tourists nowadays are on a tight budget. With Senegal becoming much additional expensive, the government needs to embark on measures to address these problems as soon as possible.
 
The need for additional charter flights to boost air travel
 
Air travel dominates price sales in the transportation market in Senegal. This can be attributed to the fact that additional than 90% of tourist arrivals to the country are by air. However, limited air routes, inclunding higher air fares caused by high fuel prices, are some of the major problems affecting the increase of air transportation in Senegal. Limited charter flights and the lack of routes for international arrivals is an impediment not only to the development of transportation, but as well to the increase of the travel and tourism industry as a whole. The government has been taking steps to improve the situation. It plans to construct a new international airport about 47km from Dakar, which will replace the country’s major Leopold Sedar Senghor International Airport. The new airport will not only help to reduce air traffic over the city general, but will as well boost increase in air transportation in the next. Completion of Blaise Diagne International, named in honour of the first black African elected to the French Parliament, is expected sometime in 2011.

 

Senegal has the required assets for a blooming tourism industry. It is only a few hours away from major tourist markets hours away from Western Europe and about hours away from the East Coast of the United States. Besides it is a sunny country claiming additional than 3000 hours of sunshine yearly. Amount forms of tourism can be experienced in Senegal seaside resorts (leisure, aquatic sports, horseback riding, discovery and additional), cultural tourism, bird watching, sport tourism (hunting, scuba diving), ecotourism, historic museums, gorgeous natural sites major game parks and reserves, diversified fauna and flora to name a few.


Despite various influences (Western influence due to a long French presence in West Africa, Middle Eastern influence due to a tradition of multiple exchanges with North Africa and Arab Nations), Senegal has its own brand of exotic music, food and customs that gives it the right dash of spice.

Its weather is tropical, hot and humid:
- the rainy season (May to November) has some strong southeast winds;
- the dry season (December to April) is dominated by hot, dry, humid and harmattan winds.
Senegal is home to some of the majority photographed beaches in the world.

The reefs and cays of the coastal are heaven for divers, holding out the promise of such extraordinary sightings of the underworld.
Dakar, the melting pot capital city, is of the busiest cruise ships port in Africa and boasts an exciting restaurant and club scene, inclunding duty-free shopping.


Dakar
DAKAR, the capital of Senegal is a modern city of additional than 1.5 million people with beautiful contemporary buildings and some historical colonial houses.It is a vibrant city with active open-air markets, cafe terraces, a wide range of hotels, delicious food and a great night life.
You can discover Dakar by taking a walk along the ocean or the busy city streets.
Art lovers will find an abundance of galleries, artists' studios, museums, and festivals.
Dakar is a shopper's paradise and exquisite crafts can be found in markets, on the streets, and in stores everywhere.
For the sport enthusiast, this city by the beach offers amount water sports and golf, tennis, biking, and additional.

Goree Island
About twenty minutes ride from Dakar, the island of Goree, deeply rooted in the history of the slave trade. From the beginning of the sixteenth to the mid-nineteenth century, men, women, and children were gathered on this small piece of land, locked up in cells before being shipped away to the New World.
The island was seized by the Portuguese, the Dutch, the French, and the British amount of whom participated in the trade. Forts and cannons attest of the island's violent past.

Saly Portudal
Just hour and a half south of Dakar lies the domain of Saly: 1,480 acres of trees, lawns, and exotic flowers surrounded by baobabs and fragrant eucalyptus.
Scores of hotels and luxury residences are spread along the beach, each with air-conditioning, swimming pools, restaurants, and bars. Discos, a casino, a horse stable, a Deep sea fishing center, a biking center and a shopping area are common to the hotels.

Saint-Louis
The former capital of Senegal, looking very much like New Orleans, Saint Louis was built in 1659 on the continent, an island, and a peninsula. It is a city rich in history with narrow streets, wooden balconies and beautiful patios.
Saint Louis was the major trading port during the eighteen and nineteen centuries and, like Goree Island was a major slave depot. The city can be visited on foot or in a traditional horse-drawn carriage. Its festivals, cultural life, and its joyous celebrations of holidays have gained a well-deserved reputation.

Casamance
In contrast with the rest of the country, Casamance offers a landscape of lush forests, rice paddies, mangrove, and huge kapok trees. Its beaches are considered the best in West Africa. The exceptional amount of sunshine, the warm sea, and the group of wonderful hotels scattered along miles of fine sandy beaches make this region a paradise for a relaxing vacation

Senegal, the door to Africa.
With its 700 km of fine sand, its mild and pleasant climate, Senegal, which is around and a half hours from New-York by plane, and only hours from the major European capitals, is the first destination in black Francophone Africa.
Tourism is of the majority dynamic sectors in Senegal. It is ranked second after the fishing sector, and above the phosphates and groundnut sectors. Around 700,000 tourists visit Senegal yearly; the country can boast 20,000 beds in 320 hotels.
Thanks to the tremendous investment opportunity offered by tourism, the government sees this sector as a major in terms of job creation, regional development, land management, increase and local price added. The strategic goal of authorities is to make Senegal an internationally renowned tourist destination and a cultural and leisure centre, which could welcome as a lot of as 1,500,000 tourists by 2010.
Senegal is very appealing to tourists; indeed, the country offers various activities for tourists; it as well has traditions that are still vivid, and is a welcoming country.
 
The country has much potential and development opportunities as far as tourism is concerned:
Development opportunities
Senegal has huge potential for tourism and offers various products. There are centres of development:
  • The region of Thies, because of its demographical and economic significance ; it is Senegal’s second region, where tourism and handicraft play major roles, particularly in the Petite Côte sector(70km from Dakar), which offers activities such as balneotherapy, balnear tourism, cultural tourism, fishing, sportfishing, golf);
  • The “Route des Niayes” , where the Pink Lake is located, 40 km from Dakar ; this lake owes its name to the colour of its water full of mineral salts;
  • The central-western part of the country with the “Iles du Saloum” - Saloum Islands- is developing thanks to its eco-tourism, hunting and fishing activities;
  • The northern region, whose capital is the city of Saint-Louis, has a 200km coast of fine sand ; it could be a major axis for tourism development; significant investments for the development of infrastructures are planned in this area;
  • Inclunding its balnear capital, the south has a huge potential for cultural and green tourism;
  • The southern-eastern region has huge potential, as far as hunting, and cultural tourism are concerned.
  • The implementation of the new strategy of development of this sector could promote a new dynamic in the Senegalese tourism, which would possibly lead to privatisation of the national parks and sanctuaries:
  • Together with the Saint-Louis region, the « Petite Côte » region, at around kilometre in the south-east of Dakar has a lot of historical traditions and natural wonders, with the national park of Gandiole, the Langue de Barbarie, and the birds park of Dioudj.
  • The national park of the Saloum Islands, 150 km south-east of Dakar, is an exceptional site where water and land intermingle; this site boasts its mangrove vegetation, and a high concentration of marine and lake birds.
  • The naitonal park of Niokolo-Koba, 650 km east of Dakar, is a wildlife sanctuary with African large cats; it has amazingly beautiful landscapes and stretches over million hectares.;

Other opportunities:

  • Thalassotherapy and care: In Dakar and the inner country, additional and additional spa centres are emerging;
  • Luxury balnear tourism with 200 km of virgin beaches in the north, and 300 km in the south ;
  • Leisure: golf, tours in the dunes of the large coast, water sports.

There is as well luxury tourism with :
  • Méridien-Président hotel;
  • The building of several prestigious hotels planned in the near future
  • A cultural industry is emerging thanks to the synergy between tourism and art. Three festivals have been running for a couple of years now :
  • The Saint-Louis jazz festival;
  • The Dakar carnival;
  • SIMOD (International fashion week of Dakar)
  • Such development in the tourism sector is supported by appropriate training in this field:
  • The training staff in tourism were instructed outside the country; they mainly graduated in Europe, USA etc. and have a Bac+4 or 5 level of education.
  • The support staff has Bac+2 diplomas (tertiary DUT- comparable to year 2 of Bachelor degree) obtained at the Dakar Cheikh Anta DIOP university - UCAD), BTS (comparable to BTEC Higher National Diploma standard) in Tourism or hotel management, issued by the “Ecole nationale de formation hôtelière et touristique” (ENFHT ) – National school of hotel management - or by ESTHOS ;
The tourism sector is a major job-providing; this is why focus is laid on the training of human resources in this sector, through a qualitative and quantitative training policy.
In Senegal, tourism is a driving force for development, which necessitates public and private, national and foreign investment.