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New Zealand: New Zealand Communication Profile 2012

2012/03/21

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New Zealand Communication Profile 2012

The third mobile network operator 2degrees has now seized about 20% market share in less that two years creating some price-based competition in the New Zealand mobile market. The saturated mobile market ~118% penetration is continuing to grow albeit more slowly as some subscribers carry a number of SIMs and use calling patterns based on price and contacts.
Both Vodafone NZ and Telecom Mobile brought their network-upgrade plans forward, launched new pricing models, and have both seen their market share and subscribers numbers drop as 2degrees takes some of their market share. Telecom brought forward MVNO plans in a further attempt to secure gains in market share.In 2011, with the rollout of the UFB/RBI commencing and delivering fast broadband to the home, BuddeComm believe that we may see some shifts in the mobile market in favour of other methods of communication that the use of fast broadband can provide.
 
New Zealand -Telecoms and Mobile Markets provides an overview with analysis of the mobile and telecoms sectors in the New Zealand market. We include statistics, forecasts and analysis of the mobile, VoIP and regulatory sectors of the New Zealand telecommunications markets. In the publication we also provide broad coverage on the major players in the New Zealand telecommunications markets with a snapshot of key statistical data, covering all the major telecommunications segments including Internet, broadband, mobile, telephone network and broadcasting.
 
Unprecedented activity is taking place in the New Zealand telecoms market. The functional separation has allowed some players in the fixed market to improve their margins and to increase their market share. All options are being kept open by these players but it is very likely that Local Loop Unbundling (LLU) consolidation will take place in 2010. Despite all of these activities and new investments the overall revenues in the market are not growing and this is putting all the players in the market under continued financial pressure.
 
New Zealand mobile subscriber growth rates of 5.4%. We were not far off the mark as the actual rate was only slightly lower at 4.4%. We also predicted a 6.3% growth rate in 2009/10. After revision of the markets and the regulatory changes together with the after effects of the global financial crisis (GFC), we have now revised our predictions to a slightly lower rate of annual change of 3.8%. These lower rates of annual change in a saturated mobile subscriber market will now be driven by the consumer features available in the advanced 3G network features that the incumbents are pushing and by the entry of the new operator, 2degrees.
 

Telecom Corporation of New Zealand

In this publication we provide an overview of Telecom’s strategic approach, products and services, business structure, and financial statistics. Telecom’s decreasing trend in mobile revenue may reverse in 2009/10 if new customers takeup the recently released 3G 850MHz XT mobile network.

Regulatory Environment and Spectrum

By late 2009 the monthly mobile numbers ported has more than doubled the steady rate of the last few years, due to the new mobile networks that were activated in 2009. We provide an update on the renewal of the 800/900MHz spectrum by Telecom and Vodafone and report on the spectrum swap to NZ Communications, the new mobile player now called 2degrees

Ultra-Fast Broadband Network

The New Zealand Government has given further details on the policies it announced earlier in 2009 regarding its $1.5 billion investment in a national ultra-fast broadband network. The plan has received widespread support. Based on a wholesale-only open network the new infrastructure will set the country up for the new direction that is being taken in telecommunications - from a telephone, and in recent times an Internet network, to essential infrastructure for a range of other economic and social sectors including the development of e-government, e-commerce and digital media.
 
The government has also committed to partnering with the private sector to accelerate the rollout of close to $3.5 billion for an ultra-fast broadband service to 75% of New Zealanders within the next ten years. The government’s commitment to New Zealand will create a booming ICT industry based on the services being able to be developed and delivered using the Ultra-Fast Broadband Network.
 

Broadband

The NZ government has committed to partnering with the private sector to accelerate the rollout of close to $3.5 billion for an ultra-fast broadband service to 75% of New Zealanders within the next ten years. The government's $1.5 billion commitment New Zealand will create a booming ICT industry based on the services being able to be developed and delivered using the UFB. Nevertheless the current copper, 3G and cable networks will continue to provide services well into the future. Broadband uptake continued by 14% in 2009 above the OECD average, a trend that is likely to continue through to 2010/11 by which time fibre based services may be more widely available. Vodafone, TelstraClear and Telecom have all invested in VDSL2 technology and are rolling out these networks.

Broadcasting - FTA Pay TV & Digital TV

Although the dominance of Free-to-Air television as a mass communication medium has been unsurpassed for many decades, the industry is now facing challenges from a number of fronts as incumbent broadcasters cling to their lucrative oligopolies. The FTA networks are expected to see intense competition for viewers and advertising in 2009 and beyond. Pay TV penetration stands at around 45% of households, however BuddeComm doesn't see penetration growing much further unless prices come down to more affordable levels.

Digital Economy & Digital Media

Digital economy and digital media companies will play an increasingly important role in the telecommunications markets. In addition governments are realising the benefits of e-government applications, not only to cut costs but to improve processes and information flow. The New Zealand Government's commitment to a $1.5 billion ultra-fast broadband investment initiative with national targets for 97% of New Zealanders to achieve broadband speeds from their homes and businesses of at least 5Mb/s, with 91% having speeds greater than 10Mb/s, should ensure that New Zealand will have the necessary infrastructure for development of e-government, e-commerce and digital media.

FttH Planning

New Zealand is determined avoid difficulties the Australian government has had with regards to its national infrastructure. The construction of a fibre-to-the-home network in New Zealand requires a combined effort from the government and the industry. The government's proposal to provide around $1.5Bn of funding for the proposed network and the formation of local fibre companies to operate infrastructure, is a good starting point. However there is still no substantial evidence that Telecom has fully embraced the new wholesale direction that would be a key ingredient of an open access plan. It will be crucial that any plan from the government to deploy fibre-to-the-home ensures that cabinetisation is part of the roadmap. Sound and unambiguous government policies and effective regulations are required.

Infrastructure - NGNs and FttH

The term Next Generation Network (NGN) is a broad term used to describe a telecommunications network where all the information for both voice and data services is transported in data packets from any point in the network to any other location. New Zealand is currently considering major changes to policy and regulation with respect to the telecommunications industry. This report provides information and analysis of developments relating to NGN's and FttH in New Zealand - excluding the government's national fibre initiative - including details of regional and local initiatives around the country.
 

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