Libya: Libya Tourism Profile
2012/03/16
Large investments in travel and tourism
Despite rapid increases in the numbers of arrivals since 2003, Libya is just beginning to position itself as an emerging spot on the world tourism map. Starting from a very low base, the period of 2004-06 saw significant increase in tourist arrivals, which almost tripled from 42,638 to 125,480. Given the prevailing climate, with mild, rainy winters and very hot, dry summers, tourism in Libya is highly seasonal, with the peak season falling between November and March. With Mediterranean beaches, five UNESCO World Heritage Sites, spectacular desert landscapes, traditional souks and wooded mountains, tourism could become a vital next pillar of its economy. For this to happen, Libya needs to modernise and extend its tourist infrastructure, attract foreign investors and expertise, facilitate the visa process and improve its international image. Some improvements are by instantly being made, with a number of new hotel projects approaching online in the next three years. Additionally Libya is working to upgrade its infrastructure, inclunding developing a number of new airports, in addition to the $1.5bn planned expansion of the Tripoli International Airport. Still, the country needs to take concerted marketing efforts to reach its goal of 3m tourist arrivals by 2010, particularly in promoting Libya’s image as a safe regional choice for visitors.
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