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Israel: Israel Tourism Profile 2012

2012/03/14

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Israel Tourism Profile 2012

Analyse of the sector 29/11/2010
Global economic crisis leads to a reduction in travel demand
The global economic recession had a significant impact on all travel and tourism sectors in Israel in 2009 as it led to a fall in disposable incomes both within the country and abroad, thus reducing demand for inbound, outbound and domestic travel. In addition to the loss in revenue, the economic recession also meant significant losses of capital for travel and tourism companies.
 
Operation Cast Lead has a strong negative impact on tourism
 
The military operation Cast Lead, which was carried out in early 2009, made the southern regions of Israel unsafe, damaging the country’s image as a tourist destination. The negative effects of the operation were felt strongly, particularly during the first half of 2009, in both the inbound and domestic tourism sectors.
 
Open skies policy increases competition between airlines
 
The implementation and broadening of open skies agreements has brought new airline companies to the Israeli market. New players have increased the level of competition in the Israeli aviation industry, resulting in an increase in aircraft seat supply and a lowering of fares. Increased competition has helped contain the decrease in demand for outbound and inbound air travel.
 
Green taxation affects car rental sector
 
The new green legislation that came into force during the summer of 2009 is set to change Israeli road transportation by increasing the purchase tax on high emission vehicles to 92%. The impact of the new taxation is being felt mostly in the car rental industry and is expected to bring significant changes to this sector over the forecast period.
 
H1N1 flu pandemic has only a modest impact on the travel industry
 
Although a significant share of the Israeli population were infected by the H1N1 flu pandemic, the Ministry of Health’s prevention activities helped contain the spread in the country. The virus had no significant impact on travel and tourism. However, it was estimated to have a moderately negative impact on all travel sectors in the first few months of 2010.

Tourists are attracted by Israel's geographical diversity, its archeological and religious sites, the almost unlimited sunshine and modern resort facilities on the Mediterranean, Lake Kinneret (Sea of Galilee), the Red Sea and the Dead Sea. In the year 2000, the largest number of tourists ever - 2.41 million - visited the country (compared to 33,000 in 1950, 118,000 in 1960, 441,000 in 1970, 1.18 million in 1980, and 1.34 million in 1990).

Tourism is a major source of foreign currency earnings. In 2000 these amounted to $3.8 billion, i.e. 7.7% of all income from exports and 26.6 percent of the export of services. Although this industry contributes less than 3% to the GNP, it has a foreign currency added value of 85%  (making it the added-value leader among the country's export industries) and employs some 40,000 persons. Tourism, with its enormous potential - only a fraction of which has so far been exploited - is a major factor in Israel's economic growth plans as well as in its drive to eradicate the deficit in its balance of payments.

Tourist Arrivals 2001
Europe 56.1%
North America 26.1%
Asia 9.7%
Latin America 3.5%
Africa 3.5%
Oceania 1.1%

The worst manifestation of the economic slowdown of 2001 is to be found in this industry: the number of tourists fell by 54 percent to less than 1.2 million, with incomes, employment and investments declining accordingly.