Cyprus: Cyprus Communication Profile 2011
2010/07/07
Key highlights:
- · Improved regulatory mandated network access has opened up competition in the fixed telephony market and will form the basis of continued competition in the burgeoning ADSL market in 2010.
- · Over half of all households possess a fixed broadband connection, with recent spectacular broadband growth attributed to competition in the ADSL market. Competition will intensify in 2010 after a competing operator landed the multi terabit HAWK international submarine cable in Cyprus to improve international Internet connectivity.
- · An emerging Internet society is evident, encompassing commerce, health and government services with participation expected to improve in 2010 and 2011 in the wake of increased broadband penetration.
- · Digital TV services are accessible via satellite pay TV and broadband TV (IPTV), with take up potential of the latter improving due to increased broadband penetration.
- · Cyprus’ two established mobile network operators have launched 3G/HSDPA services. Growth in 2010 will be focused on promoting 3G take up as existing revenue from voice comes under pressure from competition due to lack of revenue growth opportunities in the saturated market.
Convergence, Broadband & Internet Market
Broadband accounts for the majority of household Internet connections in Cyprus with ADSL the most popular broadband access platform. Alternative operators have taken advantage of regulatory mandated network access to launch DSL products in competition with the telecoms incumbent CyTA, which also competes with cable and wireless broadband platforms.
Competing triple play offerings have been launched by both the cable and telecoms operators while the country's growing broadband population is forming the basis of an emerging Internet society.
Regulatory & Fixed Line Telecoms
Despite market liberalisation Cyprus' telecoms market continues to be dominated by the incumbent, which is still fully owned by the government. Improved regulatory conditions, particularly in relation to network interconnection and access, has given competing operators the confidence to invest in network infrastructure, unbundle local loops and launch competing services. This report introduces the key aspects of Cyprus' fixed-line telecoms, wholesale and IT market, outlining the regulatory environment, major players and providing relevant operational data and financial statistics on the operators as well as the market. Cyprus is a divided country with most of the information in this report concerned only with the situation in the Greek Cypriot area.
Mobile Market
The Cyprus mobile market has reached market saturation, leaving little room for organic growth through new subscriber additions. Two mobile network operators (Cytamobile-Vodafone and MTN Cyprus) offer services although Cytamobile-Vodafone maintains a significant market share. 3G and HSDPA services have been launched by both operators. With the mobile voice market at near saturation levels, both mobile operators are focusing on lifting ARPU levels by encouraging prepaid subscribers to migrate to postpaid plans as well as increased spending on mobile broadband/content services.
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