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South Sudan: South Sudan chaos hinders Uganda Breweries supplies

2016/07/25

Uganda Breweries Ltd says that the chaos in South Sudan has hampered their distribution chain in the country slowing down their business.

According to Mark Ociiti Ongom, the In-Coming Uganda Breweries Ltd Managing Director the highly consumed beer of Bell is not smoothly moving around the problematic country due to the chaos.

“The violence in South Sudan has somehow made us to reduce on our supplies of our brands particularly Bell throughout country. Bell lager is highly consumed in South Sudan. Deeper areas into South Sudan market are challenging,” said Ociiti.

He said as Uganda Breweries marks 70 years of business in Uganda, it is the pioneer brewery in the country and was named the 4th taxpayer in Uganda in 2016 paying over UGX. 110 Billion in taxes annually.

“We were named 2nd best Employer of the Year by Federation of Ugandan Employers (“FUE”), we employ over 22,000 people due and not instantly and have injected over 20 billion shillings annually into farming communities, working with over 17,000 farmers,” said Ociiti.

He said their production capacity grew from 650k Hectoliters in the early 90s to over 1.2mln hectoliters to date and has given access to clean and safe water to over 2 Million Ugandans and restored 1900 hectares of forest cover to the Navugulu Forest Reserve.

Uganda Breweries Limited, one of the oldest Companies in Uganda, and the 18th company to be registered in Uganda, will be celebrating 70 years of existence on 27th July, 2016.

Registered next the World War II in 1946, the company has become one of the greatest truly Ugandan iconic brands dedicated to celebrating and transforming lives in Uganda, East Africa and internationally.

The out-going UBL Managing Director Nyimpini Mabunda said their Brand had lived through the Ugandan troubled completed and like a lot of Ugandans, had come out stronger and full of life – ever additional resilient to celebrate life, each day, everywhere!

Over the 70 years, UGANDA BREWERIES has invested significantly in growing its capacity so that additional Ugandans can enjoy the diverse offering of high quality alcoholic and non-alcoholic beverages.

“In the early 90s our capacity was at 650k hectolitres and by 2001 we were at 750k hectolitres. In 2010 we invested UGX. 44 Billion in a new national-of-the art bottling line, which doubled the brewery’s capacity and improved bottling versatility. In 2012, we invested a further GBP £ 1.4 Million in installing a mash filter to support the use of local raw material sourced from within the country thus significantly improving our brewing capacity to over 1.2 Million hectoliters a year. In 2015, we completed work on the refurbishment of our Effluent Treatment plant, a project that cost GBP £ 4.8 Million and significantly increased our capacity to treat our industry waste even if our capacity were to grow by thousands of hectoliters,” he said.

To ensure sustainability of its business and keep its consumers satisfied, the company has actively innovated around its processes and its products.

It recently stopped adding sugar to all the beers produced at the brewery in port bell and for over 5 years has used locally sourced materials like barley, sorghum, cornstarch and cassava in its production.

“We recently innovated our heritage brands; we put Bell and UG in new stunning packs and introduced two new flavors (Coconut & Coffee) to the Uganda Waragi family. We have introduced the Ugandan consumer to new brands like Tusker Lite, Singleton; and new to world brands like Ngule. We as well pride ourselves on shaping consumer experiences with whisky tasting dinners, cocktails and best serves, which have allowed our consumers learn new ways to share and enjoy their favorite brands with great satisfaction,” said Mabunda.

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